The Start-up Puzzle a Practical Guide for a Business Start-up by Robert van Pappelendam - The Start-up Puzzle provides the secrets of building a successful start-up

HOW-TO INCREASE START-UP SUCCESS ?

In today’s crowded marketplace of start-up advice, The Start-up Puzzle stands out by offering concise, “snackable” guidance that gets straight to the point. Using real-world examples and the latest academic insights, you’ll gain a toolkit that can be implemented immediately—helping you avoid the common pitfalls of the entrepreneurial journey and turn your business dreams into reality.

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HOW-TO INCREASE START-UP SUCCESS ?

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What

“The Start-up Puzzle” offers a holistic blend of practical examples and academic insights, giving you clear, actionable steps to navigate your toughest Start-up challenges—without the overwhelm. Forget the social media shortcuts to success; this guide cuts through the noise to deliver the knowledge you need to succeed.

Why

“The Start-up Puzzle” was born from this gap—a desire for practical, “snackable” guides that offer real-life examples and insights for frequently encountered business challenges. For those short on time but hungry for impactful knowledge, delivers exactly what’s missing in the business world.

How

“The Start-up Puzzle” is crafted by those who have lived and breathed the start-up journey. This book, offers Real-world examples and expert interviews with leaders in Private Equity, Investment Banks, and Serial Founders to bring the insights to life aiming to offer practical guidance for those ready to create successful ventures.

Why

How

What

How

What

Why

What

Have you ever dreamt of starting your own business and living life on your terms, yet are overwhelmed if you start researching online how to go about that? Or on socials where a lot of over-promises and incorrect advice are being given on starting a successful enterprise? This wrong advice…

why

As a law student, it was not uncommon for the big legal topics to work your way through the literature of more than 1000 pages, combined with the jurisprudence of equal effort. However, to aid understanding, often people out of the law practice in partnership with academia would offer a…

How

The author has 30+ years of senior executive & start-up experience, augmented by the academic perspective of the Academic Director of the Dept. Strategic Management & Entrepreneurship, Rotterdam School of Management @ Erasmus University Rotterdam…

" Testimonials "

“If you’re serious about turning your business idea into a thriving enterprise, grab your copy of The Start-up Puzzle. Trust me, this guide will help you put all the right pieces together for success”

“The Start-up Puzzle is more than just an informative business book; it’s a guide that helps you understand and navigate the dynamic world of start-ups”

“Interesting little book on entrepreneurship”

“This practical new booklet can be a useful companion to my book, See, Solve, Scale, as it will help you turn unsolved problems into breakthrough successes”

“Boost your entrepreneurial spirit with this dynamic booklet that ignites your journey to solving the startup puzzle! Packed with practical tips and cutting-edge academic insights, it’s your ultimate guide to turning ideas into impactful innovations!”

“The Startup Puzzle is a hands-on booklet that combines practical tips and academic insights for Europe’s strategic entrepreneurs of tomorrow”

“Start solving your startup puzzle! This booklet by Robert and Joris combines practical tips and academic grounding”

“The combination of practical examples and academic substantiation makes this guide a quite unique and powerful resource to help you get on top of your start-up journey”

“Reading the book is probably the best Return on Investment you can have in creating your new business venture. Highly recommended to all starting and active entrepreneurs”

“This booklet is a welcome introduction to start solving your startup puzzle, bringing insights from practical and science-based angles”

ABOUT the Authors

RvP is an expert in simplifying complex business challenges with over 30 years of experience as a senior leader in a Fortune 50 company, covering operations, global marketing, strategy, and innovation.

He also brings entrepreneurial insight, advising startups and scale-ups in FMCG, Luxury, and MedTech, where risk-taking and creative problem-solving are key. Currently, he works as a senior consultant, advisor, public speaker, university lecturer, and high-altitude skier, dedicated to inspiring innovation in both startups and large corporations by fostering a culture of creativity driven by scarcity.

Dr. Joris Meijaard – the Academic Director of the Dept. Strategic Management & Entrepreneurship, Rotterdam School of Management @ Erasmus University Rotterdam. He graduated in econometry and obtained a PhD in business economics at the Erasmus University Rotterdam (EUR).

Joris has 20+ years of experience in economic and business policy research. In 2011, he founded research agency MIR, specializing in innovation and company growth.

Joris focuses on (1) the development and evaluation of innovation and entrepreneurship policy and (2) entrepreneurship and new business development.