Fairphone
View Case Study
An inspiring example of a company dedicated to sustainable technology, using ethical supply chains and fair practices.
Ziiver
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A case study that delves into the start-up journey of a growing e-commerce platform.
Zipcar
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Explore how Zipcar transformed the car-sharing industry and turned into a scalable business model.
Juicero
View Case Study
Learn from the downfall of this heavily-funded start-up, a key lesson in understanding market fit and product value.
Airbnb and Uber
View Case Study
Examine how two of the biggest disruptors in their industries scaled from small start-ups to global brands.
Theranos
View Case Study
Understand the high-profile rise and fall of Theranos, a cautionary tale in health-tech.
LinkedIn
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Learn how LinkedIn carved its space in the professional networking world.
Slack
View Case Study
Discover the growth story of Slack, a revolutionary platform for workplace communication.
Peloton
View Case Study
See how Peloton became a leader in the fitness industry with its innovative at-home workout solutions.
Why Startups Fail
Read on HBR
Harvard Business Review explores the common reasons behind start-up failure.
The Importance of Social Capital for Business Growth
Read on Forbes
An article emphasizing the role of social capital in scaling a business.
The 10-Year Overnight Success Story of Casetext
Read Article
A behind-the-scenes look at how Casetext became a leader in legal research.
Picnic: Keeping Them Waiting
Read Article
A deep dive into Picnic’s innovative grocery delivery model.
Creativity, Inc. (Pixar)
Read on Amazon
Explore how Pixar’s leadership fostered creativity and innovation in the entertainment industry.
These case studies and articles will provide valuable insights to complement The Start-up Puzzle, offering real-world lessons and academic perspectives to guide your entrepreneurial journey.