Suggested Reading

As a seasoned leader with over 30 years of experience across global corporations and start-ups, Robert van Pappelendam understands the importance of continuous learning and staying inspired. Below is a carefully curated list of recommended books to complement The Start-up Puzzle and further your entrepreneurial journey. Each title offers invaluable insights into strategy, innovation, and the start-up world, helping you take calculated risks and thrive.

Recommended Books:

  1. Playing to Win: How Strategy Really Works
    by A.G. Lafley and Roger Martin
    A powerful guide to understanding how strategy is crafted and executed in a business, drawing on the authors’ real-world experience at Procter & Gamble.

  2. Why Startups Fail
    by Tom Eisenmann
    Harvard Business School professor Tom Eisenmann explores the reasons behind start-up failures and provides insights into how entrepreneurs can avoid common pitfalls.

  3. The Lean Startup
    by Eric Ries
    A must-read for aspiring entrepreneurs, this book emphasizes the importance of testing ideas early and continuously innovating based on customer feedback.

  4. Zero to One: Notes on Startups, or How to Build the Future
    by Peter Thiel
    Venture capitalist Peter Thiel shares his philosophy on creating truly innovative businesses that shape the future by going from “zero to one.”

  5. The $100 Startup
    by Chris Guillebeau
    This book offers practical advice on starting a business with minimal resources, proving that anyone can turn a small investment into a sustainable venture.

Dive into these recommended reads to broaden your knowledge, sharpen your skills, and inspire your next great venture!