Waiting for a ‘Eureka’ Moment? Don’t.
Here’s how successful entrepreneurs find winning ideas, and let’s get one thing straight: the best start-up ideas don’t come from sudden inspiration. They come from observation, inquiry, and iteration. In The Start-Up Puzzle, we guide entrepreneurs through the process of discovering viable business opportunities—not dreaming them up in isolation.
Here’s what actually works:
1. Look for Pain, Not Inspiration
Great ideas solve real problems. So don’t start by asking, “What do I want to build?” Ask: “What frustrates people? Where do they struggle? What’s broken?” Look at your daily life. At work. What people complain about on social media. Start-ups like Dropbox, Uber, and Calendly didn’t invent new desires, they solved everyday frictions better than anyone else.
2. Talk to Real People
Your idea is just a guess until it’s pressure-tested by the people you want to serve. Use customer discovery interviews to understand: What they’re trying to do, why it’s hard, what they’ve already tried, and why it didn’t work. Don’t pitch. Just listen.
3. Don’t Be the First. Be the Best
A lot of people worry, “Someone’s already doing this.” Good. That usually means there’s real demand. The better question is: Can you do it better? Faster? Cheaper? In a more focused way?
Differentiation, not originality, is what matters. Think about how Zoom beat Skype. Or how Notion thrived despite Google Docs.
The right idea is usually hiding in plain sight. The Start-Up Puzzle teaches you how to spot it—and build a business people want. Start discovering at www.startuppuzzle.com
