Want to Build a Unicorn? Start by Falling in Love with the Problem

The most iconic start-ups of our time, Airbnb, Stripe, Nutrafol, didn’t start with flashy tech or grand visions. They started with a deep obsession with a very real, often personal, problem. As The Start-Up Puzzle puts it: Great founders don’t just solve problems, they live them. In fact, many successful founders are their own first customers. They feel the […]

Start-Ups vs. Corporations: Why They’re Playing Entirely Different Games

There’s a romanticism to start-ups the garage, the chaos, the breakthrough moment. And there’s a sense of superiority in corporates resources, experience, structure. But what The Start-Up Puzzle reveals is that these two species of business are not just at different stages of growth. They are playing fundamentally different games. Start-ups are chaos by design. They are […]