Want to Build a Unicorn? Start by Falling in Love with the Problem
The most iconic start-ups of our time, Airbnb, Stripe, Nutrafol, didn’t start with flashy tech or grand visions. They started with a deep obsession with a very real, often personal, problem. As The Start-Up Puzzle puts it: Great founders don’t just solve problems, they live them. In fact, many successful founders are their own first customers. They feel the […]
