Think you need a big ‘Eureka!’ moment to start a business? You don’t.
The best ideas don’t come from sudden inspiration, they come from solving real problems. Dropbox didn’t invent storage. Uber didn’t invent taxis. They just made life easier.
So here’s how to find your winning idea:
First, look for pain, not inspiration. Ask yourself: what frustrates people? What’s broken in daily life?
Second, talk to real people. Don’t pitch, just listen. Ask what they’re trying to do, why it’s hard, and what’s missing.
And third, don’t be the first. Be the best. If someone’s already doing it, good. That means there’s demand. The question is: can you do it better, faster, cheaper, or in a more focused way? The right idea is usually hiding in plain sight. You just need the courage to spot it and build it.”