Want to Build a Unicorn? Start by Falling in Love with the Problem
The most iconic start-ups of our time, Airbnb, Stripe, Nutrafol, didn’t start with flashy tech or grand visions. They started with a deep obsession with a very real, often personal, problem. As The Start-Up Puzzle puts it: Great founders don’t just solve problems, they live them. In fact, many successful founders are their own first customers. They feel the […]
From MVP to PMF — Why Go-To-Market Fit Is the Real Make-or-Break
In the startup world, we often celebrate ideas. But ideas are cheap. Execution is everything, and one of the biggest tests of execution is go-to-market (GTM) fit. Many founders obsess over their Minimum Viable Product (MVP). However, the MVP is only the beginning. The real question is: can you evolve that MVP into something people […]
Do You Need to Be a Born Entrepreneur to Build a Successful Startup?
Think about the world’s most famous entrepreneurs—Steve Jobs, Elon Musk, Jeff Bezos. These are the names we hear again and again, held up as examples of what it means to be a visionary founder. They seem like they were born to change the world. They have this superhuman ability to see the future before anyone […]
